Celebrating Three Years of Empowerment and Giving Back: Ice’s Secret's Charity Luncheon

Celebrating Three Years of Empowerment and Giving Back: Ice’s Secret's Charity Luncheon

Celebrating Three Years of Empowerment and Giving Back: Ice’s Secret's Charity Luncheon

We are thrilled to share with you the highlights of a truly special event that recently took place in the heart of Singapore. We are all about empowering individuals, celebrated its third anniversary with an unforgettable charity luncheon held at the prestigious 67 Pall Mall. On April 20, the event brought together some of Singapore's most influential figures to commemorate not only the brand's journey but also its commitment to giving back.

Co-hosted in partnership with UOB Lady’s Card Singapore, the event was a testament to Ice’s Secret's values of empowerment, sustainability, and inclusivity. But it wasn't just about looking good; it was about doing good and making a difference in the community.

The luncheon was a platform to announce a remarkable collaboration between Ice’s Secret and Community Chest, a partnership aimed at creating positive change. As a brand dedicated to empowering individuals with confidence and clear skin, this initiative perfectly resonated with our core ethos.

Our Managing Director, Quinn Chen, expressed, “Even amidst the challenges brought by the Covid-19 pandemic, we've remained committed to supporting our online community. Our brand has always stood for inclusivity and empowerment, and this event was a natural extension of our values.”

The highlight of the event was the launch of Ice’s Secret's third charity initiative, a week-long fundraiser designed to make a lasting impact. From a virtual face mask marathon to engaging social media live streams and pop-up events, the fundraiser was a testament to our commitment to giving back. This initiative built upon our previous successful collaborations with Community Chest and Sian Chay Medical Institution, which have collectively supported over 80 social service organizations.

Chen emphasized, “Our team has been dedicated to helping over 100,000 community members overcome various skin conditions since 2020. As we celebrate this milestone, our focus remains on empowering communities to embrace their true selves.”


But the luncheon wasn't just about raising funds; it was also about raising awareness and fostering meaningful conversations. A panel discussion titled "Beauty for a Better Tomorrow" brought together voices from the charity sector and our brand, exploring how we can empower individuals to become their best selves.

Chen concluded by saying, “Empowerment is at the heart of everything we do. We believe in using our platform and resources to create a positive impact in the world.”

Adding to the excitement, we organized a livestream event that reached over 1,390 views. Through this, we not only spread awareness but also matched dollars to views, contributing to our ongoing mission of giving back to the community.

As we continue on this incredible journey, we remain steadfast in our commitment to empowerment, inclusivity, and authenticity. Ice’s Secret envisions a future where everyone can confidently embrace their true selves. Stay tuned for more exciting updates as we work together to make the world a better place, one step at a time.