Ice's Secret Unveils Exclusive Pop-Up Experience with Singapore’s first Artificial Intelligence Skin Analyser to Celebrate 4th Anniversary

Ice's Secret Unveils Exclusive Pop-Up Experience with Singapore’s first Artificial Intelligence Skin Analyser to Celebrate 4th Anniversary

Ice’s Secret First Pop-Up Store nestled in the heart of Orchard and Somerset 


Ice's Secret, an award-winning local e-commerce skincare brand, is thrilled to announce the launch of an exclusive 1-year pop-up experience at House of IQ, situated at 7 Grange Road, in celebration of its 4th anniversary. This ground-breaking venture marks a significant milestone for Ice's Secret, as the brand transitions from its online presence to a physical retail space at the heart of Orchard Road and Somerset, Singapore's premier shopping district. 
During the grand opening of the pop-up store, Ice's Secret released 99 balloons into the sunset sky, symbolizing the brand's company illustrious legacy in the beauty industry since its establishment in 1999. This poignant gesture not only commemorates the occasion but also underscores Ice's Secret's enduring dedication to skincare excellence. 

Free Skincare Mask & AI Skin Analysis  


Throughout the entire month of April, patrons can take advantage of a limited-time promotion: book a complimentary skin artificial intelligence analysis, valued at $68, and indulge in a free masking experience in-store with every reservation here: 
This distinctive opportunity provides clients with insights into their skin's unique requirements while indulging in Ice's Secret's renowned skincare solutions. 

Supporting Singaporean Talents: A Unique Blend of EDM and Piano Music 


In Ice's Secret's trailblazing tradition of innovation, where past events include pioneering collaborations such as the first skincare brand to host a Jimmy Choo collaborative catwalk within Singapore’s Oldest living artist Lim Tze Peng’s Art gallery, they introduced a new groundbreaking endeavor. This time, they merge the pulsating rhythms of EDM with the timeless elegance of piano music. DJ FVDER, renowned for his EDM mastery, and Michael Brandon Chen, a distinguished pianist/composer, unite to create an electrifying and soul-stirring experience. FVDER's energetic beats, paired with Chen's emotive melodies, promise a harmonious symphony that transcends boundaries, redefining live entertainment with innovation and allure.  

Pop-Up Store Space at House of IQ 

This collaboration underscores Ice's Secret's unwavering commitment to supporting the vision of HOUSE of IQ, a pivotal partner in this year's charitable fundraiser. House of IQ, a newly inaugurated space nestled in the heart of Orchard Road and Somerset, serves as a dynamic hub for networking events and fosters a platform that champions budding entrepreneurs, businesses, and talents across various industries, ranging from arts and music to F&B. 


Creating Beauty Inside and Out: Ice's Secret and Sian Chay Medical Institution Host Charity Painting Event 

In addition to commemorating its anniversary, Ice's Secret proudly continues its longstanding partnership with Sian Chay Medical Institution for the fourth consecutive year. As part of this collaboration, Ice's Secret cordially invites customers to partake in a charity painting event, with donations ranging from $10 to $50. Mr. Toh Soon Huat, chairman of Sian Chay Medical Institution, bestowed upon Ice's Secret the esteemed title of Charity Ambassador, an accolade that reflects the brand's unwavering commitment to giving back to society. 
During her poignant address, Quinn Chen, co-founder of Ice's Secret, drew inspiration from her mother and Mr. Toh, leaving a lasting impression on the audience: "We don't start helping people only when we get there; we start helping people within our power." This sentiment epitomizes Ice's Secret's enduring mission to empower individuals and effect positive change within the community beyond skincare solutions. 
Ice's Secret eagerly anticipates welcoming clients to its exclusive pop-up experience at House of IQ, as it continues its journey of empowerment, innovation, and philanthropy. Keen participants can schedule a painting session on between 11am and 7pm daily to show their support for the cause. 


For further information, please visit 


For media inquiries, please contact: 

Quinn Chen   

Managing Director/Co-founder  


Welson Kee  

Marketing Manager   


About Ice's Secret: 


Ice's Secret, a leading skincare brand, is on a mission to deliver safe and effective solutions, empowering individuals to take control of their skin's health.  


With over 20 years of experience, our dedicated team has served over a million individuals in Singapore, delivering visible results in just 7 days. As a multiple-categories winner recognized by Beauty Insider and Daily Vanity, Ice's Secret continues to transform the beauty industry — one radiant face at a time, where precision meets passion.