Origin
Founded by Dato Icemichelle in 1999, Ice's Secret was born out of a personal journey to empower women and boost their confidence. Recognizing the challenges posed by Southeast Asia's unique conditions—such as unrelenting humidity, sensitivity, and acne-prone skin—Dato Icemichellesought to create skincare solutions that address these specific concerns. Her vision was to develop products that not only solve skin issues but also instill confidence in women by providing effective, tailored solutions.
A Personal Journey
"Taking care of one's appearance is very important in our society. Everyone has something about themselves they'd rather hide. Because acne usually appears on your face, it has a greater impact," says Quinn Chen, Managing Director of Ice's Secret. She joined her family's beauty business, founded by her mother Icemichelle Chen in 1999, after struggling with acne-prone and sensitive skin in Singapore's humid climate. The introduction of Ice's Secret products by Michelle in 2012, which earned Singapore's Most Innovative Brand Award in 2015, led to significant improvements in Quinn's skin.
Motivated by her own transformation, Quinn embarked on a mission to share Ice's Secret's solutions with others suffering from acne, inflammation, bacterial infections, excessive oiliness, and other skin concerns exacerbated by humidity. Leveraging her Bachelor of Science in Psychology and Media Analytics, along with her sheer determination, Quinn transformed Ice's Secret from a professional-use brand in her family's boutique spas into Ice's Secret, an online company launched in April 2020 to help people achieve a radiant, healthy complexion.
Simple Regimens with Visible Results in 7 Days
To achieve healthy, self-repairing skin, Ice's Secret products combine oligopeptides and other key ingredients to balance pH levels, regulate hydration and sebum production, and boost collagen production. Our simple daily regimens deliver visible results in just 7 days, ensuring that improvements are both immediate and lasting.
Our Values & Principles
Ice’s Secret Skin Care products are tailored for the Singapore weather (and Asia) and are absolutely fuss free.
We know with a fast-paced urban lifestyle, a daily skincare routine needs to be easy, effective and lasting in results. Ice's Secret provides with a series of fuss-free products that will leave you wanting more.
#ICESECRETCLUB
#ICESECRETCLUB is a positive and supportive community which encourages each individual to present and be the best version of themselves!
Story behind our logo
Our branding represents our commitment to help individuals find confident in themselves through glowing skincare.
Ice's Secret Logo
The Ice's Secret logo brilliantly embodies this vision. It features a hand designed to resemble a life-giving droplet, symbolizing its ability to nourish and rejuvenate. Just as water sustains and revitalizes nature, Ice's Secret's products aim to breathe life back into individuals seeking to improve their skin.
The droplet in the logo represents more than just freshness; it signifies the essence of renewal and transformation. It embodies the lightweight and effective skincare solutions that Ice's Secret strives to provide. This logo beautifully blends the nurturing embrace of nature with cutting-edge skincare science, underlining the company's promise to offer products that cater to the specific needs of Southeast Asian skin. It underscores Ice's Secret's unwavering commitment to helping individuals regain their natural beauty, confidence, and vitality, even in the face of challenging climatic conditions.
Ice's Secret Logo
In the year 2020, Ice's Secret embarked on a significant rebranding journey, a transformation that heralded a modern identity while preserving the core values that have always defined the brand.
The brand recognized the enduring significance of the droplet, which had become synonymous with its innovative skincare solutions. It symbolized freshness, vitality, and the promise of radiant skin that Ice's Secret continues to uphold. The crosshair and droplet symbol encapsulates the brand's unwavering commitment to delivering fast and effective results. It represents Ice's Secret's precision in targeting and addressing the root causes of various skin concerns, symbolizing the brand's mission to provide solutions that are accurate and transformative.