A mother, a daughter, and the skincare we built when nothing else worked.
Dato Ice Michelle & Quinn · Singapore
Twenty-seven years ago, Michelle couldn't find skincare that worked on her own skin. So she built it.
Michelle · FounderMichelle's sensitive skin started everything.
In 1999, Michelle had a problem most Singaporeans understood: her sensitive skin reacted to nearly every product on the market. Western brands were too aggressive. Korean and Japanese formulations weren't built for our climate.
She tried everything. Nothing worked. So Michelle started formulating her own — gentle through cellular signalling rather than chemical exfoliation. The first products were for her own use. Then friends asked. Then friends of friends.
Quinn · Co-founderHer daughter grew up with skin that wouldn't behave.
Quinn grew up watching her mother formulate and counsel customers. She also grew up with her own skin journey — persistent acne through her teens and twenties that mainstream products couldn't fix.
The Ice Secret formulations did. Quinn's acne cleared using the same oligopeptide approach her mother had developed — being her own brand's customer first. She knows what it feels like to have skin that doesn't behave, and to find the answer slowly, with someone who actually cares about your face.
“The brand my mother built saved my own skin. Now we get to do that for other people every day.”— Quinn, Co-founder
Twenty-seven years, one promise.
Where it began
Michelle formulates the first oligopeptide products for her own sensitive skin in Singapore.
Ice Secret is born
The family formulations become a brand — built for Asian skin in tropical humidity.
A community forms
Livestreams and one-to-one consults turn customers into a community of Skinmates.
Today
Singapore's specialist oligopeptide lab — still led by Michelle and Quinn, still personally connected.
What twenty-seven years has built.
The promises we keep.
Asian skin first
Every formulation is tested on Asian skin profiles in our climate — never adapted from somewhere colder.
Gentle by design
Acid-free, retinoid-free, non-pore-clogging. We signal repair instead of forcing it.
Personally with you
Our specialists walk every journey with you — check-ins at Day 1, 4, 7 and 14, the way Michelle always did.
Not a brand you buy once. A skinmate who stays.
Skin changes with life — with stress, hormones, climate and time. We change with it, beside you, for as long as it takes.