Her WorldEnglishWhat happens when your mum becomes your business partner
Quinn Chen and Icemichelle on turning a family spa business into a Singapore skincare brand for sensitive skin and a humid climate.
Read the featurePress · As Seen In
Ice Secret in the media.
The story journalists, radio and beauty editors keep coming back to — a Singapore skincare brand built for Asian skin and our climate.
Since 2021, Ice Secret has been featured in The Straits Times, The Business Times, Tatler Asia, Her World, PIN Prestige, Lianhe Zaobao, CNA938 and One FM 91.3 — across English and Chinese press.
The Straits TimesThe Business TimesTatler AsiaHer WorldPIN PrestigeLianhe ZaobaoCNA938One FM 91.3Shin Min Daily NewsHoneycombersDaily VanityBeauty Insider
43
Features & mentions
17
Media outlets
84M+
Estimated reach
SG
Proudly Singapore
01 · Featured stories
The founder they wrote about.
Her WorldEnglish
PIN PrestigeFrom acne to Ice Secret: building a caring brand
Quinn Chen on her journey from battling acne to building a brand focused on barrier repair and Southeast Asian skin.
Read the feature“Adult acne is more common than you think.”
— The Straits Times, on Ice Secret's acne expertise
02 · The record
Where Ice Secret has been featured.
Five years of coverage across Singapore's national press, beauty titles, radio and Chinese-language media.
2026
Tatler AsiaRead · Beauty
The new skincare and make-up launches to know — the Miracle Secret Base
Tatler Asia spotlights Ice Secret's Miracle Secret Base among the season's most notable beauty launches.
2026
One FM 91.3Listen · Radio
Face Forward Ep 1: The Morning Drive × Quinn Chen
Quinn on simple, everyday skincare and confidence for life in Singapore's climate.
January 2026
2025
Her WorldRead · Personal
My adult acne was caused by hormonal changes
A first-person account of managing hormonal adult acne, featuring Ice Secret's approach to sensitive, breakout-prone skin.
2025
Her WorldRead · Expert
Ask the expert: the beauty routine to follow if you have eczema
Calming inflammation, protecting the barrier and choosing gentle routines for sensitive skin.
2025
2024
The Business TimesRead · Business
The boutique-spa skincare brand going direct-to-consumer
A business profile on Ice Secret's roots in a Singapore boutique spa and its modern growth.
30 October 2024
The Straits TimesRead · News
Ice's Secret drops a new mask
The Oil-Free Refreshing Mask, designed for sensitive, acne-prone skin in a humid climate.
February 2024
2023
The Straits TimesRead · News
Breaking out: adult acne is more common than you think
Ice Secret quoted as an acne expert in Singapore's paper of record.
July 2023
Tatler AsiaRead · Beauty
Local beauty brand Ice's Secret celebrates its 3rd anniversary with a fundraiser
Tatler covers the brand's charity mask challenge and milestone.
May 2023
Lianhe Zaobao读 · 中文
强化肌肤，提升「战痘力」
Singapore's leading Chinese daily on strengthening skin and fighting breakouts.
June 2023
HoneycombersRead · Lifestyle
Celebrate, rejuvenate, donate: Ice's Secret's 3rd birthday bash
Lifestyle coverage of the anniversary charity pop-ups.
April 2023
Her WorldRead · Beauty
Skincare experts on dealing with adult acne
Ice Secret among the experts on managing hormonal and adult breakouts.
August 2023
Singapore Women's WeeklyRead · Beauty
How to deal with adult acne: experts weigh in
Expert guidance on adult acne for Singapore readers.
July 2023
Cosmetics Design AsiaRead · Trade
Not just a buzzword: demand for 'contactless skincare' booms
Industry trade press on hygiene-led skincare, featuring Ice Secret.
September 2023
PortfolioRead · Profile
What's in my portfolio: Quinn Chen
A founder profile on building Ice Secret.
September 2023
The Wellness InsiderRead · Expert
Preventing eczema flare-ups during the haze season
A Singaporean skin specialist's advice on barrier care during haze.
August 2023
Beauty InsiderRead · Beauty
Ice's Secret celebrates 3rd anniversary with a charity challenge
Coverage of the brand's anniversary fundraiser and pop-ups.
April 2023
2022
PIN PrestigeRead · Profile
Spreading mom's secrets
Bringing Icemichelle's spa formulations into modern skincare through livestreams and e-commerce.
August 2022
Daily VanityRead · Beauty
A sheet mask that reduces redness in just one use?
A hands-on review of Ice Secret's calming mask results.
June 2022
WeekenderRead · Online
An effective shampoo for an oily scalp
Coverage of the brand's scalp-care line.
February 2022
2021
Tatler AsiaRead · Beauty
Skincare secrets: how Quinn Chen treats adult acne with face masks
The founder's adult-acne journey and routines for humid Southeast Asia.
November 2021
PIN PrestigeRead · Profile
Love has no regrets: kinship and partners in business
Icemichelle and Quinn on family, entrepreneurship and building Ice Secret together.
March 2021
Writing about Ice Secret?
Founder bios, high-resolution logos, product imagery and key facts — everything you need for a feature, in one place.
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