Sensitive & Barrier
How To Use

Apply a small amount under the eyes, over the eyelids, at the outer eye corners, and between the brows. Dab gently with the ring finger until absorbed. Use AM and PM.

What is it for?

The accessible entry into Ice Secret's eye care range. Best Eye Serum Advanced is designed specifically to target milia (those persistent white bumps under the eyes) and dark circles — two concerns most eye creams miss. At $98, it's the affordable starting point for customers building an eye care routine.

Behind the result: Oat peptide + Acetyl Hexapeptide-8 + Collagen + botanical extracts. The Oat peptide is particularly effective at softening milia, while the peptide complex brightens dark circles and strengthens the delicate skin around the eyes.

In daily use:
• Softens and reduces milia (a concern most eye products skip)
• Brightens dark circles
• Strengthens the delicate eye-area skin
• Entry-level pricing — accessible eye care starting point
• Pregnancy-safe
• Pairs as a daily eye serum with Night Owl Eye Mask for booster ritual

INGREDIENTS

WATER, BUTYLENE GLYCOL, GLYCERIN, ELDERBERRY FRUIT EXTRACT, GLYCERYL POLYMETHACRYLATE, POLYVINYL METHYL ETHER/MALEIC ACID COPOLYMER, ACETYL HEXAPEPTIDE-8, AVENA SATIVA (OAT) PEPTIDE, HYDROLYZED OAT PROTEIN, HYDROLYZED COLLAGEN, EUGLENA GRACILIS POLYSACCHARIDE, HYDROLYZED ELASTIN, ISOPENTYL GLYCOL, NIACINAMIDE, LACTAMIDE, WILD MINT LEAF EXTRACT, PELARGONIUM GRAVEOLENS EXTRACT, GOLDEN CHAMOMILE EXTRACT, SOPHORA ANGUSTIFOLIA ROOT EXTRACT, PORTULACA OLERACEA EXTRACT, ALOE VERA LEAF EXTRACT, 1,2-HEXANEDIOL, OCTANOHYDROXAMIC ACID, GLYCEROL CAPRYLATE, CARBOMER TRIETHANOLAMINE

FAQ

Q: How is this different from 24H Eye Recovery Complex Serum?
A: Best Eye Serum is entry-level ($98) — focused on milia + dark circles + brightening. 24H Eye Recovery is the premium Complex Serum ($118) — broader treatment with Pentapeptide-3 + Acetyl Tetrapeptide-5 for puffiness, droopy lids, and dark circles.

Q: Will it really help with milia?
A: Oat peptide is one of the few topical ingredients clinically associated with softening milia over time. Most eye creams don't address milia at all.

Q: Is it safe during pregnancy?
A: Yes — pregnancy-safe and breastfeeding-safe.

Q: How fast will I see results?
A: Brightening within 2–3 weeks. Milia softening takes longer — typically visible reduction over 6–8 weeks of consistent use.

Q: How do I pick between Best Eye Serum, 24H Eye Recovery, Brighten & Repair Eye Concentrate, and Youth Filler Eye Concentrate?
A: Best Eye = entry-level for milia + dark circles. 24H Eye Recovery = mid-tier for puffiness + dark circles + droopy lids. Brighten & Repair Eye = premium for travel-puffy eyes + eye bags. Youth Filler Eye = top-tier anti-ageing for fine lines + sagging.

What it solves

Four signs this is
your serum.

Milia (Persistent White Bumps)
Milia (Persistent White Bumps) Softened — Oat peptide targets milia specifically, where most eye creams don't.
Dark Circles
Dark Circles Brightened — Acetyl Hexapeptide-8 + Collagen target tone and structure.
Customers Starting Their Eye Care Routine
Customers Starting Their Eye Care Routine Accessible — entry-level pricing for daily eye care commitment.
Delicate Skin Around the Eyes
Delicate Skin Around the Eyes Strengthened — gentle peptide treatment for the thinnest skin on the face.
How it works

What to expect,
day by day.

Skin Transformation Journey

Day 1
Day 1–3
Eye area looks visibly brighter. Puffiness reduces. Dark circles look less pronounced.
Day 4
Day 4–7
Under-eye hydration builds. Fine lines soften. The eye area looks more rested.
Day 7
Day 8–14
Dark circles continue lightening. Eye contour looks lifted. Less morning puffiness.
Day 14
Day 15–28
Visibly brighter, plumper eye area. Less reactivity to late nights, screens, and stress.
Day 28
Day 29+
Sustained brightness. Eye area holds even through late-night cycles. By month 3: dark circles meaningfully lightened; less morning puffiness. By year 1: eye area looks visibly younger than peers — fewer fine lines, less crepiness, less pigmentation. The compounding effect of treating the most fragile skin on the body consistently.
How to use

The 3-step daily routine.

01
Cleanse
Oligopeptide Milk Cleanser, AM and PM. Massage 30 seconds, rinse with cool water.
02
Tone with Activating Essence
3–4 drops on a palm, press into damp skin. Don't wipe.
03
Complex Serums
6–10 drops, full face, twice daily. Layer Renewal serum on top after Day 14.